How Can You Use Instagram Reels to Grow Your Business?
Many of the most successful social media campaigns rely heavily on Instagram Reels, because they’re potent tool to generate organic and paid traffic for businesses and brands. Instagram Reels are short videos you can create and share on your Instagram profile and will also appear on your followers’ “Explore” page. These can be used creatively to grow your brand and in this blog, we will discuss ways you can use Instagram Reels to do just that.
Reels should be an integral part of your business's marketing strategy, because many active Instagram users have embraced this feature. Some may agree that they now expect brands to utilize it. Reels have already been adopted by one billion monthly active users on Instagram highlights, which validates their growing importance.
So how can businesses and brands use Reels to attract more users and increase engagement?
In March 2023, we worked closely on the Arnold Palmer Invitational golf project in Orlando, Florida. Collaborating with Coach Rusty, an incredible golf influencer, we curated unique social media content, accumulating over 27k views and over 1k interactions on a single reel on Instagram.
How can you achieve these numbers (or better ones) for your business or brand?
To captivate your Instagram audience, grab their attention, and compel them to pause scrolling, we’re going to share some valuable tips to help you create Instagram Reels for your business, including:
- Use storytelling.
- Create a plan.
- Maintain high video quality.
- Offer something valuable.
Use Storytelling
For social media marketing, storytelling is essential for success, and this holds true for Instagram Reels. To achieve this, your Reels must convey a story from start to finish, regardless if it's an educational clip, a quick product demo, behind-the-scenes footage, or something else entirely.
Before recording your Reel, ask yourself critical questions such as:
- What will be the subject of your Reel?
- What is the message you wish to convey to your viewers?
- Does your story follow a traditional beginning, middle, and end structure?
- What emotional response do you want your audience to experience?
- What action do you want them to take?
Create a Plan
For a successful Reel, investing time in thoughtful planning is imperative. You should have a clear concept and consider utilizing various Reels features to maximize its impact.
Here are additional questions you should ponder before creating a Reel:
- What is the objective, and how will your followers benefit from watching?
- How long do you intend your Reel to be?
- Would you prefer to speed up your footage?
- Are there any additional features you would like to incorporate, such as special effects, music, and so on?
Video Quality
With so many users on Instagram, it's critical for you to differentiate yourself from others and create a unique brand identity. Good quality content in your video reel can help you achieve this by making a lasting impression on your audience. When your content is engaging and well-produced, it is more probable that users will like, comment, or share it, which helps increase your reach and visibility on the platform.
Your content needs to:
- Grab the viewer's attention.
- Make a good impression.
- Encourage engagement and help you stand out from competitors.
Ultimately, quality content in your video reel can help create a professional image and showcase your brand or personal identity.
Offer Something Valuable
Try to educate your followers through your Reels by sharing unique information or advice they won't find elsewhere. This approach helps position you as an expert or thought leader in your industry, establishing credibility and trust with your audience. By providing valuable content, you can build a loyal following and differentiate your brand from competitors who may only focus on sales-driven content.
So make sure your Reels are:
- Entertaining.
- Informative.
- Helpful.
- Practical.
Do you need help with creating Instagram Reels, social media marketing, or video content to expand the reach of your brand?
Schedule your free consultation with us to see how we can take you and your content brand to the next level with a comprehensive marketing and content strategy and deliverables.
