The Significance of YouTube in Today’s World
In today's digital age, social media has become an essential tool for businesses of all types. One of the most popular platforms for sharing video content is YouTube, where people can create channels and upload videos on any topic. In this blog post, we'll explore why people start a YouTube channel and how it's essential for businesses, particularly in the sports industry.
This year, our team collaborated with Jeremy Harper, a professional golfer, to develop and execute a strong video marketing strategy across his social media platforms. We focused on producing weekly blog videos for his YouTube channel and social media to significantly grow engagement with his audience. He started with 8 subscribers on YouTube and now has over 1,000 subscribers. He has reached over 8,000 visits and is just getting started.
Some of the factors we consider in formulating a successful video marketing strategy for a business include:
- Have a clear goal.
- Storytelling is the key.
- Identify your unique voice and style.
- Develop a content production plan.
Have a Clear Goal
For beginners, we suggest setting small goals to avoid feeling inundated. One possible objective for video marketing is to increase brand recognition.
You can then take it a step further by employing a clever script and approach with your video marketing campaigns. By doing that, your videos have the potential to accomplish more than simply raising awareness about your brand to future customers. They can also lead them through the decision-making process in their buyer journey, educate customers on their recent purchases, and contribute to a brand's advocacy efforts.
Storytelling is the Key
Compelling storytelling can help your brand create a unique identity for videos, differentiate from competitors, and make a lasting impression on consumers. With the rise of social media and video marketing, the power of storytelling in marketing is only continues to grow.
Identify your Unique Voice and Style
Once you have established your overall objective, the next step is to define your brand's voice in video marketing. It is all about what you convey and how you deliver your message. Developing a consistent style that is evident in all your videos is crucial. It would help if you answered some questions, such as:
- What is your tone – Professional or edgy?
- What kind of visuals do you prefer – Modern graphics or playful animations?
- What is the visual aesthetic that must be instantly recognizable?
- What sound effects do you want to use?
Apart from using your voice, you should identify the proper background music and sound effects to create the desired vibe for your video.
Develop a Content Production Plan
A content production plan outlines the specific topics, themes, and messaging you want to convey in your videos, as well as the timeline for creating and releasing them. It helps you stay on track, ensure that your videos are aligned with your brand's values and goals, and maximize your investment in video marketing. A well-crafted content production plan can help you identify gaps in your video content and explore new ideas to expand your brand's reach and impact.
Investing in quality production is an investment in your brand's success.
Do You Need Help Executing These Tactics for Your Sports Brand?
Schedule your free consultation with us to see how we can take you and your sports brand to the next level with a comprehensive marketing and content strategy.
