Taking Your Band to the Next Level with Video Marketing
Music and social media content are equally important for any artist's commercial success. One of the best ways to incorporate both is by releasing music video promotional creative across multiple social media platforms. Especially when there’s new music being worked on, creating and promoting a music video can generate new followers and increase engagement overall can grow the visibility of the artist to new people.
In 2009, we met Daniel E. Catullo, a concert promoter, director and producer, and the co-founder and CEO of DC3 Music Group and The City Drive Entertainment Group. During this time, he focused on collaborating with many music artists, including Alter Bridge, a rock band hailing from Orlando, Florida. The band was formed in 2004 by vocalist and rhythm guitarist Myles Kennedy, lead guitarist Mark Tremonti, bassist Brian Marshall, and drummer Scott Phillips, who wanted to gain exposure and grow their band following with the “Fortress” press cycle. That’s when Daniel brought us in to work with Alter Bridge, where we filmed several videos, including "Addicted to Pain (behind the scenes),” “House of Blues-Orlando,’’ and more.
To promote their music and new content, they leveraged publishing creative on social media platforms such as YouTube and Facebook—delivering engagement for Alter Bridge, including 200K views on YouTube.
How Can You Promote Your Music On Social Media?
It's important to define your specific persona on social media, whether you are a solo musician, in a band, in music production, etc. Ultimately, the success of your music career is directly correlated with how well you market yourself. With a clear music marketing plan, you can:
- Boost your music and online sales.
- Reach the right audience.
- Build and strengthen relationships with social media followers and fans.
- Showcase your professionalism and talent.
Today’s artists heavily rely on and utilize Instagram Reels, YouTube Vlogs, and TikTok's in their music marketing plans. This is because most of the content published on those platforms is accompanied by music. Some key elements to help boost this content include:
- Consistently posting high-quality video content.
- Publishing videos at optimal times, which can differ by platform (Instagram, Facebook, YouTube, and TikTok).
- Creating compelling and engaging content.
- Developing 15–60 second video content with a vertical aspect ratio.
- Optimizing videos with keywords in titles, descriptions, and tags.
- Using original music to sync with the video.
Get Help With Developing Your Music Marketing Plan
With so many social media platforms and video marketing options available, it can be overwhelming to know where to start. That's where we come in – We help musicians develop their social media strategy and video marketing plan.
Here's how:
- Video Marketing: Video marketing has become increasingly popular for musicians. We can help you create music videos, lyric videos, and other video content that showcases your talent and promotes your music. We can also help you optimize your videos for platforms such as YouTube, Instagram, Facebook, and TikTok to ensure maximum exposure.
- Develop a content strategy: A content strategy is essential for a successful social media presence. We can help you create a plan for your social media content that includes posts, stories, and videos that align with your brand and goals. This will help you stay organized and ensure that you're consistently creating content that engages your audience.
- Define your brand: Before you start posting on social media, defining your brand is essential, including your music style, image, message, and goals. Once you clearly know who you are as an artist, we can create a consistent brand across all social media platforms.
Do You Need Help Executing These Tactics for Your Music Brand?
Schedule your free consultation with us to see how we can take you and your music brand to the next level with a comprehensive marketing and content strategy.
